How to Prevent Social Media Failure for Your Business

Facebook can work for your small business, no matter how big or small your business might be or how big or small your advertising budget is, you can make Facebook profitable for your business.

if you’ve tried and failed with social media in the past, then perhaps it wasn’t social media that failed it was the way you DID Social media. Almost all the gurus who teach this, do it wrong. That’s a very bold statement to make but I firmly believe it to be true.

Have you ever heard the phrase “don’t mix business with pleasure” well that’s something I learned as a child. It’s as true today as it was then.

What most people have been teaching in recent years when it comes to Facebook, Twitter etc and particularly how to integrate these services into your business has failed to make the distinction between your personal presence and your business presence within the social space. It’s this failure to separate your personal social activity from your business social activity that has contributed to the failure of your social campaigns.

Albert Einstein said that the definition of stupid is to continue to do the same thing over and over again and to expect a different result.

Therefore if something doesn’t work It is more than likely that the process of what you doing is wrong rather than the concept. So if the process is wrong then change the process, it really is that simple.

Using Facebook for business is a concept or a strategy, one that has made a lot of people very rich very quickly and will continue to do so for a considerable period of time to come. Social media is not a fad, the latest craze, a flash in the pan or any other flippant idiom you could Lay at its door. So if people are making money using social media it’s necessary to analyse what they are doing that is different to what you are doing, or to put this more succinctly change your process.

One of the key elements you need to consider when you embark upon a social campaign that is designed to help your business is to clearly identify who your target market is going to be. I can almost guarantee that your friends and personal social contacts have absolutely no interest in what you do within your business. So they are clearly not within your target market. So don’t pitch your business within your personal social space, reserve that for your business social space.

The question is how do you do that?

Fortunately Facebook allows us as business people to differentiate our personal social relationships and interactions from those of our business relationships very easily.

Facebook business pages are more commonly known as fan pages. A business can create as many business pages as it possibly needs and can even assign these pages to different elements of its business.

For example if you’re in the insurance industry then you’ll most likely be involved in the insurance of everything from property to business to vehicles but very few people are involved in all three of those areas and therefore it is unlikely that there is a large target market for all of those insurance related products as a single package.

However you could create three separate Facebook business pages, and then grow each of these separate pages into three separate distinct parts of your business with social media.

This will allow you to differentiate your personal relationships from your business relationships with relative ease.

Maintaining these distinct parts of your life as separate elements will enable you to share the right content with the right people at the right time, allow you to grow your business without annoying your family and friends. Furthermore in the eyes of your customers and clients you will be seen as a professional knowledgeable trustworthy source of great information, products and services in whatever sector of business you are in.

In today’s ever busy world it important to create the right impression when it comes to promotion of your business, and more importantly to create the right view of you the person and you the business owner.

That is why it is becoming increasingly important for business owners to create a separate and distinct business presence on social media sites like Facebook, using the tools made available such as Facebook business pages.

So what are you waiting for, get your Facebook fan page designed and live before the competition does.

We are a social media consulting company in Victoria British Columbia, Canada.

fanpagebydesign [] specialize in social branding and the custom designed Facebook fanpage to give businesses a viable social presence and to provide websites designed and optimised for their local market all powered by social media.

We know social media, our clients know their business. Working together we can design a social media program to grow your business using locally derived traffic and the power of social media.

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